In 1957, about 30 km from Treviso, the story of our winery came to life thanks to the intuition and courage of our beloved founder, Italo Cescon. From that moment, the passion for wine became the lifeblood that nourished our lives: we, his children – Gloria, Graziella, and Domenico – together with our dear mother Chiara, guardians of the memories and secrets of a family that made viticulture its mission. We are located in the production area of the Piave DOC, between the Treviso hills and Friuli, with Montello to the north and the Venetian lagoon to the south, along the axis of the Piave River. This story, however, actually began a few years earlier, in 1954, when Italo Cescon, just returned from military service, decided to follow in the footsteps of his grandfather Domenico, starting wine production in the small cellar “Enoteca Italo Cescon.”
"Every wine has a secret soul. You will search for it with hard work and reveal it only with love."
From the very beginning, we distinguished ourselves by selling exclusively bottled wine, with straw-paper labels handwritten and the characteristic Tralcetto, a symbol born from a spontaneous gesture of tying a knotted twig around the neck of the bottle. In 1967, after the flood of 1966, we moved to the current headquarters of the winery in Roncadelle (Treviso), to expand logistics and production. The 1970s saw our wines reach European markets, from Rome to Milan, from Germany to Switzerland and France, thanks to the entrepreneurial vision of our father. The 1980s marked the peak of our production, with the launch of the “La Cesura” line, which brought important international recognition with wines such as Raboso DOC Piave and Manzoni Bianco 6.0.13.
In the 1990s, we, the third generation – Gloria, Graziella, and Domenico – continued the legacy of our family with enthusiasm and innovation. We renewed the Italo Cescon brand in 2006, preserving its history while adapting it to the needs of modern consumers. In 2008, we planted the first vine of Incrocio Manzoni 6.0.13 in the new Fagarè estate, just a few kilometers from Treviso, constantly investing in new vineyards, research, and experimentation. For us, making wine is not just a job, it is our vocation. We feel called to share what we have created because together we have given voice to our greatest passion. In our wines lies the full expression of the flavors of our land, revealing the life of a project carried forward with love and dedication. The bond between land and vineyard is the first step in giving a wine its character. Protecting the vineyard and the soil on which it grows is our duty. If the clusters have everything they need to ripen on the vine, in the cellar they find the space to evolve their full personality, thanks to special processes and time.
It is the union of the individual parts that creates something greater. Starting from this principle, over the years we have refined every step to get closer and closer to the best result. The grape is our starting point, the care for detail that makes the taste of each of our wines unique. We cultivate our organic vineyards respecting their natural cycles and in an eco-sustainable way. Biodiversity is the true wealth of our soils, and it is thanks to this balance and the reciprocal relationships among these plant species that we are able to obtain genuine products. To enrich the soil of our vineyards, we use the ancient technique of green manure, an effective and natural method to enhance the fertility of the vineyard. This method, studied and perfected through our experience, represents us and our winery: we have defined our path, personal and unique, just like our wines. Today the Italo Cescon winery counts 120 hectares of vineyards: 80 hectares in south-eastern Veneto (about 20 of which are owned), 15 hectares in Friuli Venezia Giulia, and 15 hectares on the hills of Valdobbiadene.
Image courtesy of CHRISTIAN BAZZO | Studio ADV & Commercial photographer
